A burger for meat lovers!
![](https://www.subdesign.fr/storage/2024/08/avantapres-1024x576.jpg)
![](https://www.subdesign.fr/storage/2024/08/pack2-1024x576.jpg)
A high quality snack.
![](https://www.subdesign.fr/storage/2024/08/charal-carre.png)
![](https://www.subdesign.fr/storage/2024/08/pack4-scaled-1-1024x576.jpg)
![](https://www.subdesign.fr/storage/2024/08/pack4-scaled-1-1024x576.jpg)
![](https://www.subdesign.fr/storage/2024/08/pack-petit-ketchup-mayo-scaled-1-1024x576.jpg)
![](https://www.subdesign.fr/storage/2024/08/pack-hot-dog3-1024x571.jpg)
Quality snack.
Food industry
2024
Brand positioning
Packaging
Charal, expert in burgers and hot sandwiches, is seeing its competitors move upmarket. Today, it wants to maintain its leadership position and energize the snacking market. Charal is therefore taking advantage of a change of recipe for its steaks to bring modernity and an improvement in perceived quality.
How to successfully create an identity code specific to the Charal snack offer while :
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