Context

A fresh shampoo with a natural scent, a soft and velvety massage oil… Quality products, 100% organic and French, made with the finest carrots from Provence and apricots from Roussillon. Thanks to Babybio, you can enjoy the authenticity of nature without leaving home, and without compromise.

Challenge

• Legitimise Babybio’s entry into a range of cosmetic care products for children.
• Clearly state the organic status and origin of the ingredients.

Our answer

• Use the updated, scripted mascot for an emotive response to the skilled production of high-quality ingredients, and promote the organic aspects.
• Combine codes from the cosmetics category with our brand assets to benefit from the brand’s aura.