Bonne Maman is once again speaking up during a very special occasion for them, Mother’s Day. What a better way to spoil our moms?
For the creation of this identity full of sweetness and refinement, Bonne Maman continues to work with Sub for another year.
How can we celebrate mothers by shouting our love for them while highlighting the brand’s attributes of indulgence and refinement?
An ingenious and disruptive approach for the brand by utilizing all available spaces for expression without overloading the design:
– Offer jams as if presenting a bouquet of flowers
– Reinvent the illustrative style around spring to adapt to the form
– Minimize the recipe names in favor of the event and highlighting our love for our moms
– Elevate the brand
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