Agroalimentaire
Food industry
2024
Brand identity
Packaging
Bonne Maman is once again speaking up during a very special occasion for them, Mother's Day. What a better way to spoil our moms? For the creation of this identity full of sweetness and refinement, Bonne Maman continues to work with Sub for another year.
How can we celebrate mothers by shouting our love for them while highlighting the brand's attributes of indulgence and refinement?
An ingenious and disruptive approach for the brand by utilizing all available spaces for expression without overloading the design: - Offer jams as if presenting a bouquet of flowers - Reinvent the illustrative style around spring to adapt to the form - Minimize the recipe names in favor of the event and highlighting our love for our moms - Elevate the brand
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
© SUB DESIGN 2022