Context

The Père Dodu brand suffers from a lack of modernity and an industrial image. It wanted to review its positioning, rationalize its portfolio, reorganize its ranges and make a commitment to its consumers in order to reassure them of the quality of its products, thus making Père Dodu the facilitator in the kitchen.

Challenge

How do you make a brand whose image has been tarnished by consumers desirable and qualitative ?

Our answer

• Evolve the logo by capitalizing on its point of differentiation and its history: its icon and its creation date.
• Reassure consumers of quality by creating a commitment banner that highlights the product, its origin and its composition.
• Develop a strong cross-functional brand structure to segment the offer and ensure its emergence on the shelf.
• De-industrialize codes by using more natural backgrounds and materials. Enhance products through "everyday kitchen" shots.