Context
Solea, a subsidiary of the Mauritian hotel group Sun Resorts, is a tour operator that was created in 1998. Currently, its image is closer to a common resort or general vacation destination than a travel specialist in the Indian Ocean.
Challenge
How to support Solea’s development and ambitions through an inspiring, unifying brand image ?
OUR SOLUTION
_ Develop a new market positioning around tailor-made travel that responds to travellers’ need.
_ Create a new visual brand identity and company signature embodying this new positioning,
_ Develop all marketing and communication supports.
