/ Contexte
Pharmavie is a network of 500 pharmacies and a member of the Phoenix Pharma group, with no fewer than 2,000 expert pharmacists committed to the well-being of all on a daily basis. Pharmavie called on Subdesign to enhance its brand positioning: “Pharmavie – micronutrition”, with the mission of promoting its pharmacists, differentiating itself from its competitors and capitalizing on the history and product promise of the nutrition range. The agency worked on the brand platform, signature and manifesto, as well as the range name and architecture.
/ Challenge
How can changes in society be integrated into the positioning of the Pharmavie micronutrition brand?
/ Notre réponse
– Redefine a brand platform emphasizing the brand’s scientific expertise in “natural well-being”, as reflected in its rigorous selection of plants. A new platform embodied in a brand signature: “PharmaVie builds lasting balance for your health, every day”. – Develop the graphic identity in line with this new positioning, to make it more modern, impactful and understandable. – Clarify the range architecture by implementing an impactful graphic system and a visual recipe for simplified navigation within the range.
