MILKA

MILKA


Project

Leo

Sector

  • Food industry

Years

2024

Expertise(s)

  • Brand identity

  • Packaging

Context

After several years of inactivity, Milka has decided to refresh the Leo brand distributed in Benelux.

Challenge

How to rejuvenate the brand and strengthen its ties with loyal consumers ?

Our answer

Transform the brand’s original megaphone into a “megaphone/horn of plenty” to emphasise the brand’s generosity, accentuated by limited editions.