Leo
Food industry
2024
Brand identity
Packaging
After several years of inactivity, Milka has decided to refresh the Leo brand distributed in Benelux.
How to rejuvenate the brand and strengthen its ties with loyal consumers ?
Transform the brand’s original megaphone into a “megaphone/horn of plenty” to emphasise the brand’s generosity, accentuated by limited editions.
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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