LOTUS ORGANIC COTTONS
NEW RECYCLABLE PACKAGING
/ Contexte
Lotus is the market leader in cotton buds: the brand is perceived as a quality benchmark for consumers. It is synonymous with reliability. Lotus, in the face of strong competition, wants to take up the challenge and modernize its packaging by introducing an innovative offer to the market: biodegradable cotton buds! Lotus is also pursuing its commitment to a more global approach. The brand wants to offer paper cotton buds, with organic cotton, but in a fully recyclable cardboard box! This is a new development for the brand, enabling it to offer consumers products that are more environmentally committed and ever more natural.
/ Challenge
How can we keep up with new consumer trends and make our products more natural, while maintaining our brand codes and impact on the shelf ?
/ Notre réponse
- To make an impact and be innovative on the shelf, thanks to a kraft pack atmosphere for direct consumer understanding.
- Highlighting the product and Lotus’ commitments by specifying the quality and reliability of the cotton stem.
- Anchor Lotus in a more modern context, notably by emphasizing naturalness with a cotton flower visual.
- Create continuity with organic cotton products already available to consumers.
- Highlight the product’s strong packaging elements: Lotus’ commitments and its unique know-how: the cotton flower.
- Capitalize on the cardboard background to offer a more natural product.
