Towards more modernity and culinarity
Food industry
2024
Brand positioning
A specialist in various wines, la Villageoise is a leading brand of wine historically known for the iconic “Villageoise.” Today, the brand is looking to evolve by improving its design to reflect modernity and a more culinary style.
How to demonstrate the brand’s new positioning by highlighting its culinary aspects and the versatility of its products ?
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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