Divineo, four-handed creations.
/ Contexte
Created in 2020 by the meeting of entrepreneurs and winemakers with the desire to break the codes of wine to imagine a premium offer: the alchemy of great French wines conceived with 4 hands.
/ Challenge
How do you explain the concept in a way that is both elegant (high-end positioning) and disruptive, to convey the brand’s unique character ?
/ Notre réponse
– Create a strong identity around the signature “four-handed creation”. The silhouette of a bottle is created by cutting out 4 hands on the label. – Breaking with codes by using black on the whites, wax capsules in different colors differentiate the cuvées and reinforce the brand’s high-end character.
– A QR code on the back label explains the entire concept.
