DIVINEO

DIVINEO


Project

Four-handed creations

Sector

  • Wine & Spirits

Years

2024

Expertise(s)

  • Brand identity

Context

Created in 2020 by the meeting of entrepreneurs and winemakers with the desire to break the codes of wine to imagine a premium offer: the alchemy of great French wines conceived with 4 hands.

Challenge

How do you explain the concept in a way that is both elegant (high-end positioning) and disruptive, to convey the brand's unique character ?

Our answer

- Create a strong identity around the signature “four-handed creation”. The silhouette of a bottle is created by cutting out 4 hands on the label. - Breaking with codes by using black on the whites, wax capsules in different colors differentiate the cuvées and reinforce the brand's high-end character. - A QR code on the back label explains the entire concept.