DELHAIZE

DELHAIZE


Project

The true sea salt

Sector

  • Food industry

Years

2024

Expertise(s)

Context

Delhaize is launching two ranges of sea salt.

Challenge

How can we make an everyday product more distinctive?

Our answer

For the core market range:

  • Leverage an iconic representation of the sea (product origin).
For the premium range:
  • Incorporate Duty Free elements and promote discovery of geographical origin.