Context

Bonne Maman is a brand that invites consumers to take a trip down memory lane and to relive the forgotten tastes of their childhood. Through this wonderful project, the brand asked us to accompany their expansion to a new category, confectionary, with a range of fruit pastes which offer a unique taste and are made with the finest fruit. What would be more natural that fine fruit confectionary by Bonne Maman?

Challenge

• How can we shake up the market and reinvent a new, modern image of fruit pastes ?
• How can we use packaging to evoke the unique taste experience that the brand offers?

Our answer

• Maintain the original image of Bonne Maman that has led to its success.
• Develop a dispenser box designed like a jewellery case, and slip individually-wrapped fruit pastes inside.
• Highlight the variety of products by using a simple, direct and modern visual.