Four-handed creations
Wine & Spirits
2024
Brand identity
Created in 2020 by the meeting of entrepreneurs and winemakers with the desire to break the codes of wine to imagine a premium offer: the alchemy of great French wines conceived with 4 hands.
How do you explain the concept in a way that is both elegant (high-end positioning) and disruptive, to convey the brand's unique character ?
- Create a strong identity around the signature “four-handed creation”. The silhouette of a bottle is created by cutting out 4 hands on the label. - Breaking with codes by using black on the whites, wax capsules in different colors differentiate the cuvées and reinforce the brand's high-end character. - A QR code on the back label explains the entire concept.
96 Rue Edouard Vaillant
92300 Levallois-Perret
+33 (0)1 56 33 39 39
[email protected]
SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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