{"id":5198,"date":"2019-10-17T11:11:18","date_gmt":"2019-10-17T09:11:18","guid":{"rendered":"https:\/\/www.subdesign.fr\/?post_type=case_studies&p=5198"},"modified":"2019-10-17T11:11:18","modified_gmt":"2019-10-17T09:11:18","slug":"liebig-organic-soup","status":"publish","type":"case_studies","link":"https:\/\/subdesign.fr\/en\/case_studies\/liebig-organic-soup\/","title":{"rendered":"LIEBIG ORGANIC SOUP"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Liebig\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the midst of a booming organic foods market, Liebig, a leading soup brand<\/a>, is hoping to relaunch its struggling range of organic soups. The plan is to change the ingredients and find new, innovative recipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A dual Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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_ As a leader in soup brands, how can Liebig regain control of the organic soup market, and what new avenues can it explore ?<\/p>

_ How to make an attractive offer and legitimize the brand in the organic foods category ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Liebig\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OUR SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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_ Capitalize on the established brand identity of Liebig soups, the initial reason for the brand\u2019s success.<\/p>

_ Create a genuine identity for Liebig as an organic food producer, which will help the company grow.<\/p>

_ Highlight the product\u2019s uniqueness by focusing on its natural ingredients : fresher, more organic ingredients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OTHERS WORKS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Context In the midst of a booming organic foods market, Liebig, a leading soup brand, is hoping to relaunch its struggling range of organic soups. The plan is to change the ingredients and find new, innovative recipes. A dual Challenge _ As a leader in soup brands, how can Liebig regain control of the organic […]<\/p>\n","protected":false},"featured_media":16288,"parent":0,"template":"","expertise":[],"secteur":[],"categorie_case_study":[21],"class_list":["post-5198","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","categorie_case_study-tous-les-projets"],"acf":[],"_links":{"self":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/case_studies\/5198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":0,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/case_studies\/5198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/media\/16288"}],"wp:attachment":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/media?parent=5198"}],"wp:term":[{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/expertise?post=5198"},{"taxonomy":"secteur","embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/secteur?post=5198"},{"taxonomy":"categorie_case_study","embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/categorie_case_study?post=5198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}