{"id":5127,"date":"2019-10-16T16:35:27","date_gmt":"2019-10-16T14:35:27","guid":{"rendered":"https:\/\/www.subdesign.fr\/?post_type=case_studies&p=5127"},"modified":"2019-10-16T16:35:27","modified_gmt":"2019-10-16T14:35:27","slug":"100-french-organic-by-bonduelle","status":"publish","type":"case_studies","link":"https:\/\/subdesign.fr\/en\/case_studies\/100-french-organic-by-bonduelle\/","title":{"rendered":"100% FRENCH ORGANIC BY BONDUELLE"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"bonduelle\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vegetable expert Bonduelle<\/a> has made a commitment to increase the amount of organic vegetables available in its offering, while promoting French origin. The brand already has a 4th range organic offering, and in early 2019, it will be launching a wider range of organic French vegetables in both canned and frozen formats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How can we make organic vegetables attractive to everyone on a daily basis through a visual identity and packaging concept?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bonduelle\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"bonduelle\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OUR SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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_ <\/span>Focus on the brand\u2019s point of differentiation: 100% French organic vegetables.<\/span><\/p>

_ <\/span>Develop a solid transversal structure to boost visibility on shelves and promote the natural aspect of products to reassure consumers.<\/span><\/p>

_ <\/span>Be indulgent and natural by using photos of raw ingrediants. <\/span><\/p>

_ <\/span>Give added value to the frozen organic vegetables through plant-based packaging that contains 45% of bio-sourced material from sugarcane.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OTHERS WORKS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Context Vegetable expert Bonduelle has made a commitment to increase the amount of organic vegetables available in its offering, while promoting French origin. The brand already has a 4th range organic offering, and in early 2019, it will be launching a wider range of organic French vegetables in both canned and frozen formats. Challenge How […]<\/p>\n","protected":false},"featured_media":16774,"parent":0,"template":"","expertise":[],"secteur":[],"categorie_case_study":[21],"class_list":["post-5127","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","categorie_case_study-tous-les-projets"],"acf":[],"_links":{"self":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/case_studies\/5127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":0,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/case_studies\/5127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/media\/16774"}],"wp:attachment":[{"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/expertise?post=5127"},{"taxonomy":"secteur","embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/secteur?post=5127"},{"taxonomy":"categorie_case_study","embeddable":true,"href":"https:\/\/subdesign.fr\/en\/wp-json\/wp\/v2\/categorie_case_study?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}