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SOLEA

CONTEXT

 

Solea, a subsidiary of the Mauritian hotel group Sun Resorts, is a tour operator that was created in 1998. Currently, its image is closer to a common resort or general vacation destination than a travel specialist in the Indian Ocean.

 

CHALLENGE

 

How to support Solea’s development and ambitions through an inspiring, unifying brand image ?

 

OUR SOLUTION

 

_ Develop a new market positioning around tailor-made travel that responds to travellers’ need.

_ Create a new visual brand identity and company signature embodying this new positioning,

_ Develop all marketing and communication supports.

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