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PANZANI VEGGIE SAUCE

CONTEXT

 

Panzani, a key player in the sauce market also known for its innovative style, is hoping to ride the latest vegan wave by launching a new gourmet sauce: a bolognaise recipe “without the meat”!

 

CHALLENGE

 

How to spread the word about this innovative sauce and highlights its benefits while focusing on the gourmet pleasure and flavour ?

 

OUR SOLUTION

 

_ Benefit from the brand’s established, strong image and utilize various images from the brand’s range of Bolognaise sauces.

_ Develop a sister-product with a “veggie” label that carries a strong image and supports our Vegan promise.