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Wake up energized
Food industry
2024
Brand identity
Packaging
OPPA is a Tunisian brand of chocolate powder for breakfast. Enriched with vitamins and a great cocoa taste, it provides young and old alike with the energy they need to stay in shape all day long. Losing ground to its competitors and no longer wishing to communicate with the “Looneys Toons” as a mascot, as they no longer speak to the younger generation, Oppa asked SUB about the global overhaul of its brand, its identity and design, as well as the creation of a new mascot.
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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