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LIEBIG FRESH SOUP

CONTEXT

 

Fresh soup is a fast-growing market. Liebig, a leader in the boxed soup market, wants to make a foray into this new, promising sector.

 

CHALLENGE

 

_ What kind of offer will allow Liebig to penetrate the fresh soup market, understanding that many other major players have already tried and failed ?

_ How to benefit from Liebig’s stellar reputation in meeting consumer expectations for high quality soup and freshness ?

 

OUR SOLUTION

 

_ Develop an innovation pipeline with our partner Suitcase in order to define an adapted offer for the fresh-soup market: mainstream recipes with a twist, using seasonal ingredients (winter or summer).

_ Expand Liebig’s strong brand image by including the extra “bonus” of freshness.

_ Convey a “home-made” image by using handwritten typography and highlighting fresh ingredients.

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