Fresh soup is a fast-growing market. Liebig, a leader in the boxed soup market, wants to make a foray into this new, promising sector.
_ What kind of offer will allow Liebig to penetrate the fresh soup market, understanding that many other major players have already tried and failed ?
_ How to benefit from Liebig’s stellar reputation in meeting consumer expectations for high quality soup and freshness ?
_ Develop an innovation pipeline with our partner Suitcase in order to define an adapted offer for the fresh-soup market: mainstream recipes with a twist, using seasonal ingredients (winter or summer).
_ Expand Liebig’s strong brand image by including the extra “bonus” of freshness.
_ Convey a “home-made” image by using handwritten typography and highlighting fresh ingredients.