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LA VILLAGEOISE

CONTEXT

 

A specialist in various wines, la Villageoise is a leading brand of wine historically known for the iconic “Villageoise.” Today, the brand is looking to evolve by improving its design to reflect modernity and a more culinary style.

 

CHALLENGE

 

How to demonstrate the brand’s new positioning by highlighting its culinary aspects and the versatility of its products ?

 

OUR SOLUTION

 

_ Illustrate the concept of a culinary identity with a “Recipe Book” that is both unique and effective.

_ Reinforce the idea of a more culinary identity by focusing on visuals that evoke some of the best recipes in French cuisine.

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