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GAROFALO PASTA

CONTEXT

 

Garofalo is the Italian reference for food lovers and connoisseurs of culinary expertise in dried pasta. The brand founded its success on two pillars: exceptional quality and geographic legitimacy.

 

A DUAL CHALLENGE

 

_ How to shake up the fresh pasta category and create a new addition premium fresh pasta?

_ How to demonstrate the value of this new offer and convey the superior quality of our products ?

 

 

OUR SOLUTION

 

_ Capitalize on the well-established strengths of the brand to develop a unique and exclusive design.

_ Highlight the brand’s unique qualities by focusing on the type of pasta used and the quality of the ingredients.

_ Focus on the unique taste and culinary sensations invoked by the new range of products.

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