CONTEXT

Once again this year, Bonne Maman is rekindling the magic of Christmas by releasing an exclusive Advent calendar. In the guise of a fairylike village under a blanket of snow.

Behind each window lies the promise of a delicious gift, 24 sweet delights for each day of Christmas, in anticipation of the day when Father Christmas himself will come to bring gourmet gifts and a twinkle to the eyes of young and old.

TWO CHALLENGES

_How can we evoke the spirit and charm of this magical time while illustrating brand creativity?

_ How can we make this object delicate and wonderful?

OUR SOLUTION

_ Evoke the magic of Christmas by modernising it’s traditional image and adapting it to the world of Bonne Maman.

_ Create a design that recalls a Christmas story and stirs emotion; each window tells a new story.