Context

Panzani, a key player in the sauce market also known for its innovative style, is hoping to ride the latest vegan wave by launching a new gourmet sauce: a bolognaise recipe “without the meat”!

Challenge

How to spread the word about this innovative sauce and highlights its benefits while focusing on the gourmet pleasure and flavour ?

Our answer

• Benefit from the brand’s established, strong image and utilize various images from the brand’s range of Bolognaise sauces.
• Develop a sister-product with a “veggie” label that carries a strong image and supports our Vegan promise.