Tailor-made travel

CONTEXT

Solea, a subsidiary of the Mauritian hotel group Sun Resorts, is a tour operator that was created in 1998. Currently, its image is closer to a common resort or general vacation destination than a travel specialist in the Indian Ocean.

 

CHALLENGE

How to support Solea’s development and ambitions through an inspiring, unifying brand image ?

 

OUR SOLUTION

_ Develop a new market positioning around tailor-made travel that responds to travellers’ need.

_ Create a new visual brand identity and company signature embodying this new positioning,

_ Develop all marketing and communication supports.

SUB DESIGN

CONTACT

SUB DESIGN
96 Rue Edouard Vaillant
92300 Levallois-Perret
TEL +33 (0)1 56 33 39 39
MAIL contact@subdesign.fr
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ABOUT US

SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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