Active in the adult cereal market, Jordans wishes to develop a range of children’s cereals for the European market.
Based on our participatory methodology, we responded to this challenge by creating the universe, identity, offer, names and packaging for Jordans Kids.
A DOUBLE CHALLENGE
Enter a new segment with an offer that is appealing, reflects health concerns and can be marketed by Jordans in France and the UK.
Create a new breakthrough product offer in line with the Jordans DNA.
_Launch cereals for children with the lowest sugar content on the market, reconciling the needs of children and adults.
_ Develop a seriously good message for the brand with a “chatty” style on the back, including smart games and QCM.
_ Adapt the Jordans world to a comic strip style everyone can enjoy.
_ Do not develop the Mascot and highlight the healthy and nutritional aspects of the products.