Jordans Funny Crisp, seriously good

CONTEXT

Active in the adult cereal market, Jordans wishes to develop a range of children’s cereals for the European market.

Based on our participatory methodology, we responded to this challenge by creating the universe, identity, offer, names and packaging for Jordans Kids.

 

A DOUBLE CHALLENGE

Enter a new segment with an offer that is appealing, reflects health concerns and can be marketed by Jordans in France and the UK.

Create a new breakthrough product offer in line with the Jordans DNA.

 

OUR SOLUTION

_Launch cereals for children with the lowest sugar content on the market, reconciling the needs of children and adults.

_ Develop a seriously good message for the brand with a “chatty” style on the back, including smart games and QCM.

_ Adapt the Jordans world to a comic strip style everyone can enjoy.

_ Do not develop the Mascot and highlight the healthy and nutritional aspects of the products.

jordans

CONTACT

SUB DESIGN
96 Rue Edouard Vaillant
92300 Levallois-Perret
TEL +33 (0)1 56 33 39 39
MAIL contact@subdesign.fr
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A PROPOS

SUB est une agence de stratégie et de design de marque, création packaging, identité corporate, activation et studio photographique, proposant une méthodologie de design participatif et de co-création.

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