Continental Foods group is currently active in the dry soup market in five countries, with a range of brands and different identities. This includes Royco in France. The company wants to reinforce its position and image as a market leader.
How to reinforce Continental Foods’ idea of the “soup break” for all of its instant-soup brands across the European market?
Our solution :
Develop an authentic brand language by creating symbols for “soup breaks” and for soup to-go mugs.
Connecting an on-pack message using the advertising power of the mug as well as an exclusive colour that has a direct impact similar to other snacking brands.
The goal is to harmonize products across the European market while respecting individual brands and local customs.
SUB DESIGN 96 Rue Edouard Vaillant
SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.