Time to take a break

CONTEXT

Continental Foods group is currently active in the dry soup market in five countries, with a range of brands and different identities. This includes Royco in France. The company wants to reinforce its position and image as a market leader.

 

CHALLENGE

How to reinforce Continental Foods’ idea of the “soup break” for all of its instant-soup brands across the European market ?

 

OUR SOLUTION

_ Develop an authentic brand language by creating symbols for “soup breaks” and for soup to-go mugs.

_ Connecting an on-pack message using the advertising power of the mug as well as an exclusive colour that has a direct impact similar to other snacking brands.

_ The goal is to harmonize products across the European market while respecting individual brands and local customs.

SUB DESIGN - Royco
SUB DESIGN - Royco

SUB DESIGN

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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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