Pur Soup' : Pure vegetables !

 

CONTEXT

Following the structural decline of soup in the ambient aisle and a change in food trends, Liebig, the market leader wanted to change the visual identity of its signature PUR SOUP’ brand. Liebig was looking to give its range a more natural-oriented image while reworking the recipes in order to harness the best taste that vegetables have to offer.

TWO CHALLENGES

How can we align with new consumer trends and illustrate the natural aspect of the product while maintaining brand identity and its impact on the shelf ? How can we add value to the Pur Soup’ range and the brand’s commitments to attract new consumers?

 

OUR SOLUTION

_  Bring a more natural image to the brand by reworking the foliage on the packs and add a softer more natural lighting.

_Promote the brand’s commitments using a billboard that lists each one as well as the fact that products are made in France.

SUB DESIGN

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SUB DESIGN
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A PROPOS

SUB est une agence de stratégie et de design de marque, création packaging, identité corporate, activation et studio photographique, proposant une méthodologie de design participatif et de co-création.

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