Get saucy with Veggie!

Context :

Panzani, a key player in the sauce market also known for its innovative style, is hoping to ride the latest vegan wave by launching a new gourmet sauce: a bolognaise recipe “without the meat”!

Challenge :

How to spread the word about this innovative sauce and highlights its benefits while focusing on the gourmet pleasure and flavour ?

 

Our solution : 

  • Benefit from the brand’s established, strong image and utilize various images from the brand’s range of Bolognaise sauces,
  • Develop a sister-product with a “veggie” label that carries a strong image and supports our Vegan promise.

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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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