Fresh soup is a fast-growing market. Liebig, a leader in the boxed soup market, wants to make a foray into this new, promising sector.
What kind of offer will allow Liebig to penetrate the fresh soup market, understanding that many other major players have already tried and failed ?
How to benefit from Liebig’s stellar reputation in meeting consumer expectations for high quality soup and freshness ?
Our solution :
Develop an innovation pipeline with our partner Suitcase in order to define an adapted offer for the fresh-soup market: mainstream recipes with a twist, using seasonal ingredients (winter or summer).
Expand Liebig’s strong brand image by including the extra “bonus” of freshness.
Convey a “home-made” image by using handwritten typography and highlighting fresh ingredients.
SUB DESIGN 96 Rue Edouard Vaillant
SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.