Welcome to Jordans's countryside

Context :

A major player on the cereal market for over 150 years, Jordans has seen challenges and potential weaknesses in two historic categories: chocolate chips and granola. The brand has thus decided to reaffirm its status and reinforce its image as an expert in these cereal products.

Challenge :

How to express Jordans new positioning “Naturally Delicious” and how to appeal to a new kind of “ultra healthy” consumer while staying true to long-term fans and the brand’s core values ?

 

Our solution : 

  • Develop a creative concept “Welcome to Jordans’s countryside” that illustrates its market positioning and reinforces the brand’s impact,
  • Define a branding system that allows for easier navigation between the company’s range of products,
  • Highlight RTBs through the creation of an organic seal assuring premium, high quality all-natural products,
  • Stage the raw product to reinforce the concept of generosity,
  • Include storytelling on the back of the packaging to express the brand’s authenticity.

SUB DESIGN - Jordans

SUB DESIGN

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MAIL contact@subdesign.fr
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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