Garofalo is the Italian reference for food lovers and connoisseurs of culinary expertise in dried pasta. The brand founded its success on two pillars: exceptional quality and geographic legitimacy.
A dual challenge :
How to shake up the fresh pasta category and create a new addition premium fresh pasta? How to demonstrate the value of this new offer and convey the superior quality of our products ?
Our solution :
Capitalize on the well-established strengths of the brand to develop a unique and exclusive design. Highlight the brand’s unique qualities by focusing on the type of pasta used and the quality of the ingredients. Focus on the unique taste and culinary sensations invoked by the new range of products.