Suffering from a perceived lack of authenticity and recognition, Garbit wants to showcase its brand values and return to the strengths that first made it successful.
How to renew the company image by returning to its original DNA? Reiterate Garbit’s core values (sunshine and friendliness) while also rediscovering and redefining the brand’s core elements.
_ Elicit an invitation to travel by focusing on typography and the brand’s Mediterranean aesthetic,
_ Highlight the brand’s core message via vibrant colours and allusions to sunshine.