Bonne Maman, a leading brand in biscuits and jams, has built its celebrated image with the high quality of its products. Today, the company is hoping to develop a new offer in the super fresh food aisle by entering the new, trendy category of individual snacking.
How to offer something new while staying true to the brand’s DNA: high quality and ultra-fresh products ?
_ Develop and implement a culinary universe similar to catering and increase premium-level quality.
_ Capitalize on the aesthetics of refinement, simplicity, and elegance via typography and the addition of a special seal promising Bonne Maman quality.