Super Fresh Food Lovers !

Context :

Bonne Maman, a leading brand in biscuits and jams, has built its celebrated image with the high quality of its products. Today, the company is hoping to develop a new offer in the super fresh food aisle by entering the new, trendy category of individual snacking.

 

Challenge :

How to offer something new while staying true to the brand’s DNA: high quality and ultra-fresh products ?

 

Notre réponse : 

  • Develop and implement a culinary universe similar to catering and increase premium-level quality.
  • Capitalize on the aesthetics of refinement, simplicity, and elegance via typography and the addition of a special seal promising Bonne Maman quality.

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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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