Pastry desserts … just for you.

Context :

As the brand continues to evolve, Bonne Maman wants to update its range of pastry desserts by highlighting the brand’s strengths and its established renown.

Challenge :

How to convey the brand’s new platform and translate the new positioning: “Made just for me”?

 

Our Solution : 

  • Develop a new brand language through the use of storytelling, which will allow Bonne Maman to demonstrate how much care and attention it puts into each and every one of its products.
  • Develop and integrate a tasting ritual into the products by wrapping each with a delicate ribbon, creating a sensation similar to opening a jewellery box.
  • Integrate more natural visuals that enrich product textures and highlight their high-quality, natural ingredients.

SUB DESIGN

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SUB DESIGN
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92300 Levallois-Perret
TEL +33 (0)1 56 33 39 39
MAIL contact@subdesign.fr
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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