Pastry desserts … just for you

CONTEXT

As the brand continues to evolve, Bonne Maman wants to update its range of pastry desserts by highlighting the brand’s strengths and its established renown.

 

CHALLENGE

How to convey the brand’s new platform and translate the new positioning: “Made just for me”?

 

OUR SOLUTION

_ Develop a new brand language through the use of storytelling, which will allow Bonne Maman to demonstrate how much care and attention it puts into each and every one of its products.

_ Develop and integrate a tasting ritual into the products by wrapping each with a delicate ribbon, creating a sensation similar to opening a jewellery box.

_ Integrate more natural visuals that enrich product textures and highlight their high-quality, natural ingredients.

SUB DESIGN

CONTACT

SUB DESIGN
96 Rue Edouard Vaillant
92300 Levallois-Perret
TEL +33 (0)1 56 33 39 39
MAIL contact@subdesign.fr
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.

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