As the brand continues to evolve, Bonne Maman wants to update its range of pastry desserts by highlighting the brand’s strengths and its established renown.
How to convey the brand’s new platform and translate the new positioning: “Made just for me”?
_ Develop a new brand language through the use of storytelling, which will allow Bonne Maman to demonstrate how much care and attention it puts into each and every one of its products.
_ Develop and integrate a tasting ritual into the products by wrapping each with a delicate ribbon, creating a sensation similar to opening a jewellery box.
_ Integrate more natural visuals that enrich product textures and highlight their high-quality, natural ingredients.